Specialist health / ONGOING WORK
Trust begins before the first booking.
More than a decade working across Gedling Colonics, Nottingham Colonic School and Colonic Club: helping people find a specialist service, understand it and take their next step, while building the systems practitioners need behind the scenes.
My role / Search & demand · customer journeys · sector platforms
Search, booking, training and practitioner infrastructure in one specialist market.
A market understood from the inside
- 01
Gedling Colonics
Discovery, clear information and the practical route to a booking.
- 02
Nottingham Colonic School
Training and the next generation of practitioners.
- 03
Colonic Club
The wider platform opportunity connecting customers and practitioners.
Problem
Specialist businesses need to earn trust before a customer books. Discovery, education and the practical customer journey all affect whether that happens.
Insight
A website is one part of a connected market: customers, practitioners, education, bookings and the systems behind them.
Build
The work spans Gedling Colonics, Nottingham Colonic School and Colonic Club. The progression runs from search and discovery through education and trust to booking, payments, practitioner workflows, training, repeat relationships and the platform opportunity.
See the work.
How sector experience becomes a practical customer journey.
From discovery to a considered next step.
Location-led discovery gives customers a practical way into a specialist market. The next step is understanding the practitioner and the service.
Start with the location
Help customers find a relevant practitioner in their area.
Build understanding
Discovery leads into information about the practitioner and service.
More than a website. A connected market.
- 01Search and discovery
- 02Trust and booking
- 03Training and practitioners
- 04Connected ecosystem
A progression across three distinct projects: Gedling Colonics, Nottingham Colonic School and Colonic Club.
Facts, context and comparison basis
More than a decade working in the colonic sector.
Operating and digital experience, not a treatment efficacy claim.Digital infrastructure work spanning Gedling Colonics, Nottingham Colonic School and Colonic Club.
Each project has its own delivery state. No assertion that all platform functionality is live.My account of the work / September 2026
What came out of it
More than a decade building digital infrastructure in a specialist market: search, booking, training and practitioner systems. The experience now informs the wider platform work.
What I took from it
Spending time in a market changes what you build. Real questions, repeated tasks and operational friction are better inputs than a generic feature list.
Where it stands
ONGOING WORK
Ongoing work across discovery, booking, training and practitioner systems. This case concerns the business and digital infrastructure, not clinical outcomes.
Howard Mitchell Group
Demand was national. The supply wasn’t.