Independent thinking. Hands-on execution.
Commercial problems.
Working businesses.
Systems that actually operate.
Built from zero. No sales team. National sales driven overwhelmingly by inbound digital enquiries.
Founder-led build over around eight months versus an indicative 12-18 month conventional multi-person senior-team delivery model, including a meaningful allowance for Founder time.
More than a decade building demand, websites, automation and operating systems for real businesses.
Built to £1M+ annual turnover. No sales team. National inbound demand.
HISTORICALProcurement and quote-to-order platform built founder-led in ~8 months. Capital-efficient execution, with Founder time counted in the comparison.
ACTIVE DEVELOPMENTMore than a decade building search, booking, training and practitioner infrastructure in a specialist market.
ONGOING WORKConnecting ecommerce, artwork, proofs and production into one operating workflow.
IN DEVELOPMENTAround 25 years building on the internet. WeBoost has operated since 2013. The delivery vehicle connecting the work: web, search, demand, CRM, automation and operating systems.
The story behind the work ↗Finding a supplier is only the start. Requirements, questions, quotes and decisions end up scattered across inboxes, calls and spreadsheets. Someone has to hold it all together.
I’m building Beffer to connect that work: a procurement and quote-to-order platform bringing the customer’s need, supplier conversations and commercial decisions into one coherent journey. Clearer requirements. Better-informed decisions. A connected route to an order.
Why I’m building Beffer ↗Turn a rough requirement into a brief worth quoting.
Connect supplier enquiries, questions and responses.
Bring quotes and commercial context together for human review.
Carry the agreed detail forward into the next stage of the buying journey.
Platform in active development. Quotations remain human-reviewed.
Capital efficiency means building more capability and making more progress with every pound, month and person involved. Ambition backed by practical execution.
I turn commercial insight into working systems, learn from the results and build on what works. Capital helps accelerate the opportunity once there is a clear direction.
Domain knowledge / Systems / Automation / AI-native engineering / Commercial validation
IN DEVELOPMENT
A planned operating network for venues, guests, producers and suppliers. Built around the daily reality of running a hospitality business.
Next: develop the venue workflows and shape the first practical test.
Explore MaciaCONCEPT / SITE SEARCH
An Algarve hospitality destination being designed from first principles around food, drink, music, demand and disciplined operating systems.
Next: find the right site and shape the guest experience around it.
Explore LebrewskiLebrewski is intended as Macia’s first controlled operating proving environment. Macia and Lebrewski remain separately structured and financed.
Inside the current builds ↗See an opportunity?
Building something worthwhile?
Let’s move it forward.